Digital Signage Expanding Communication

Maximizing Employee Engagement: The Role of Digital Signage in Internal Communication


Every company needs effective internal communication, in the modern corporate setting, to success. However, delivering messages effectively to a diversified, distributed team can be a challenge.

This is where Digital Signage comes in, a powerful tool that is changing the way companies communicate with their employees.

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What is Digital Signage?

Digital Signage, refers to the use of digital displays, such as monitors, panels, and interactive displays, to show multimedia content, like videos, images, and messages. This technology enables dynamic and visually attractive communication, capturing the attention of viewers and transmitting information quickly and effectively.

The concept of Digital Signage began to emerge in the late 20th century, but its roots can be traced back to the mid-1970s, when the first video monitors and flat-screen displays were developed. However, the true advent of Digital Signage as we know it today occurred in the 1990s and early 2000s with the advance of digital display technology and the spread of the Internet.

Modern Digital Signage, as a form of dynamic and interactive visual communication, has been developed and popularized by several technology companies, including Silicon Graphics Inc. (SGI) and IBM in the United States. These companies were pioneers in the development of specialized hardware and software for the creation, distribution and show of digital content on large-screen displays.

One of the major milestones in the development of Digital Signage was the introduction of the very term "digital signage" for the first time in an article published in the magazine Wired in 1994. Since then, Digital Signage has evolved rapidly, driven by continuous advances in hardware technology, software and network connectivity.

Although there is not a single person credited as the "inventor" of Digital Signage, its development has been the result of contributions from many individuals and companies over time.

The Importance of Digital Signage for Internal Communication

Visual Engagement

As visual beings, people are naturally attracted to visual content. Digital Signage offers an engaging way to convey messages, making internal communication more interesting and impactful. Imagine walking in an office, you encounter 2 ads, one on a poster (in some cases a printed sheet glued to the wall) and an interactive screen. Which would get you the most attention? What would give you the desire to read?

Accessibility and Coverage

With strategically located displays in high-traffic areas such as rest rooms, corridors and work areas, Digital Signage ensures that messages reach a wide audience. This is especially important in companies with geographically dispersed teams or with varying shifts.

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Flexibility and Personalization

One of the main advantages of Digital Signage is the ability to customize content according to the needs and preferences of the company. From event announcements and project updates to motivational messages and employee recognition, the possibilities are endless.

Real-time Updates

Unlike traditional communication methods such as emails and printed newsletters, Digital Signage allows instant and real-time updates. This is crucial in dynamic business environments, where information can change quickly.

Now let's go to the data

According to a Gallup survey, companies that invest in employee engagement strategies have 21% more profitability than those that do not invest.

A study by Dynamic Signal found that companies with a strong culture of internal communication outperform their competitors by 57% in terms of total shareholder performance.

Comparatively, companies that do not use Digital Signage often face challenges in the effective dissemination of important information, resulting in low employee morale, loss of productivity and misalignment with organizational goals.

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The Role of Neptune in Digital Signage

TAll Neptune displays are also Digital Signage Players, with advanced features that offer a variety of options to improve enterprise internal communication. With Neptune, you can easily create and manage dynamic content for interactive displays, ensuring that the right messages are delivered at the right time.

And detail, this is just a small resource of a huge set. You can use Digital Signage without the need to buy exclusive equipment for it, you can use it on any smart display smart display that supports Neptune.

Some of the key features of Neptune include:

Centralized Management

Neptune allows companies to manage all digital displays from a single interface, simplifying the process of updating and distributing content.

Advanced Personalization

With Neptune, companies can easily customize the content of digital screens to suit the specific needs of each team, department or workplace. An internal communiqué will never be the same again.

Integration with External Data

Neptune can be integrated with external data systems, display the event calendar in a certain quality, and accept external links where it is possible to display news feeds and performance metrics, allowing to display relevant information in real time.

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Using Neptune you make the most of your office displays, without additional costs for a digital signage player, and still promote all these benefits.

Performance Analysis

Neptune provides advanced analytical tools that enable companies to measure the impact of their internal communication and make adjustments to continuously improve employee engagement.

By integrating Neptune into their internal communication strategy, companies can increase employee engagement, improve productivity, and strengthen organizational culture like never before.


Digital Signage is a powerful tool that is transforming the way companies communicate with their employees. With Neptune, companies can make the most of this technology, improving internal communication, increasing employee engagement and driving organizational success. Don't leave your business behind - embark on the Digital Signage revolution with Neptune today.

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